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Session Information

DMA:2010 Annual Meeting

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Post Con Session # 4: Part 1: An Introduction to Mobile Marketing

Track : Intensives

Program Code: 1150

Date: Wednesday, October 13, 2010

Time: 1:45 PM to 4:00 PM EST

Location: MA-Yerba Buena- Salon 3&4

SPEAKER :

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Michael Becker, North American Managing Director, Mobile Marketing Association

MICHAEL BECKER is a leader in the mobile marketing industry. Mr. Becker is EVP of Business Development for iLoop Mobile, Inc., a leading and award winning mobile marketing software and application solutions provider. Michael Becker has over 17 years of technical and business development experience and has worked in the global telecommunications�mobile marketing and instant messaging, medical, electronic book, and custom solution test industries. In addition to his role at iLoop Mobile, Mr. Becker is both an active mobile marketing industry evangelist and academic. Mr. Becker sits on the DotMobi MAG Steering Committee, is Chairman of the DotMobi Education Committee and member of the DotiMobi MAG Mobile Internet in Developing Countries Task Force. In addition, Mr. Becker sits on the Mobile Marketing Association (MMA) North American Board of Directors (2004, 2005, 2007), is the Co-chair of the MMA's Academic Outreach Committee and Co-editor of the MMA International Journal of Mobile Marketing. Mr. Becker is currently pursuing a Doctorate of Business Administration at Golden Gate University, San Francisco, focusing his research on the emergence of the mobile channel and its use for marketing; he is specifically researching the emerging phenomenon of Mobile Enhanced Customer Managed Interactions. Mr. Becker is also a Ball State University Center for Media Design Industry & Research Fellow, and has authored over 30 articles on mobile marketing and is the editor of a number articles and speaking series on wide range of mobile marketing topics. Mr. Becker holds a B.S. in Business Administration from Saint Mary's College of California and an M.B.A. from Santa Clara University. Mr. Becker's recent honors include: � MMA 2007 Outstanding Individual Achievement Award � MMA 2007 Innovation Award for iLoop Mobile mFinity Platform � MMA 2007 Overall Excellence Award for Company/Committee for Academic Outreach Committee � ASAE 2007 Gold Circle Award for Peer Reviewed Print Journal [MMA International Journal of Mobile Marketing] from an association with a budget of $2 million less

Description

Part I-- An Introduction to Mobile Marketing

Mobile phones and related wireless devices are the ideal medium for direct consumer engagement. In this session you�ll be introduced to the exciting practice of mobile marketing. Through the lens of leading case studies, we�ll detail the eight mobile channels: SMS, MMS, Email, Voice, Content, Mobile Internet, Bluetooth and Applications. You�ll receive insights into getting started with mobile marketing and be introduced to leading strategies and tactics for developing mobile-enabled multi-channel and direct marketing programs.
Learning Points
-Understanding mobile marketing and the 3 approaches on how and when to use it
-Detailed review of the eight mobile paths and where they fit within your marketing plans
-A framework and action plan for integrating mobile marketing into your business

No items are available for this session.