As direct marketers know, it’s mostly, if not all, in the database. This fact holds true in the Mobile Marketing world as well. Maximize the ROI of your marketing budgets by sending targeted messages, supported by other channels to the most interested and likely to respond customers and prospects. Learn how these professionals have built their databases and used them successfully. They will give you hands on examples of how mobile can support and improve performance of multi-channel campaigns to drive store, catalog, web and call center traffic and sales. We’ll also describe how to build, segment and monetize an opt-in Mobile database across multiple platforms.