Session Information
DMA:2010 Annual Meeting
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Transformative Media - Digital, Mobile & Augmented Reality
Track
:
Leveraging Emerging Channels
Program Code:
AM09-0210
Date:
Wednesday, October 13, 2010
Time:
10:00 AM to 11:00 AM
EST
Location:
120 / Lower Level
CONTACT PERSON
:
SPEAKER
(S):
James R Buckley
Description
New media is transforming the direct marketing landscape. From email, to mobile, to augmented reality (AR), these technologies and platforms create new ways of engaging consumers with brands and advertisers as well as increasing reach.
LEARNER OUTCOMES:
- Discuss how direct marketers can leverage new media to their advantage
- Present examples of mobile advertising & augmented reality.
- Summarize the new media landscape and trends for direct marketers.
Handout Online
