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Fueling the Social Media Engine with Marketing Content - Part 2
Date:
Saturday, October 9, 2010
Time:
2:00 PM to 4:30 PM
EST
PRESENTER
:
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about each speaker.
Heidi Cohen is President of Riverside Marketing Strategies, an interactive marketing consultancy. She previously held senior-level marketing positions at The Economist, Bookspan and Citibank. Cohen is a faculty member of New York University's Masters in Integrated Marketing program, and writes ClickZs Actionable Analysis column.
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Description
In general, social media platforms either create content or disperse your message. This section guides students through the various types of social media that can be used to achieve marketing objectives. Among the specific topics covered are social media networks, blogs, photographs, videos, podcasts, slide presentations, e-books, and user comments/reviews.
No items are available for this session.