Session Information
DMA:2010 Annual Meeting
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Increase Sales 20% To 30% Using 5 Relationship Marketing Best Practices...Guaranteed - Part II
Track
:
Intensives
Date:
Saturday, October 9, 2010
Time:
2:00 PM to 4:30 PM
EST
Location:
123 / Lower Level
SPEAKER
(S):
Click the plus sign to see more detailed information
about each speaker.
Click the plus sign to see more detailed information
about each speaker.
Douglas Stein, President, HMS National, Inc.
Eric Greenberg, Senior Vice President, Life Line Screening
Lisa Clawson, Senior Marketing Manager, Microsoft
Description
Part II - Best Practice 2: How to Create Powerful Opt-in Databases with Customers Self Profiled Information:
2:00 P.M. 4:30 P.M.
Learn how to engage customers so they will Opt-In and self profile their preferences, thereby helping you create uniquely accurate and powerful Opt-In databases.
Differences between Opt-In and Permission Marketing
How to develop effective strategies for your Opt-In programs
How to create a uniquely accurate Opt-in database to drive your Relationship Marketing.
3 Takeaways the Session Promises:
1. Learn what motivates customers to Opt-In and self-profile their preferences
2. Understand what information is appropriate and not appropriate to ask
3. Learn how to deepen Opt-In relationships over time.
Attendees are invited to bring their strategy questions and challenges for group or individual discussion.
2:00 P.M. 4:30 P.M.
Learn how to engage customers so they will Opt-In and self profile their preferences, thereby helping you create uniquely accurate and powerful Opt-In databases.
Differences between Opt-In and Permission Marketing
How to develop effective strategies for your Opt-In programs
How to create a uniquely accurate Opt-in database to drive your Relationship Marketing.
3 Takeaways the Session Promises:
1. Learn what motivates customers to Opt-In and self-profile their preferences
2. Understand what information is appropriate and not appropriate to ask
3. Learn how to deepen Opt-In relationships over time.
Attendees are invited to bring their strategy questions and challenges for group or individual discussion.
No items are available for this session.