Session Information
DMA:2010 Annual Meeting
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The Rise of Universal Search: A Changing Landscape
Track : Direct and Digital Marketing Fundamentals
Program Code: 800
Date: Tuesday, October 12, 2010
Time: 2:00 PM to 3:00 PM  EST
Location: 110 / Lower Level
PRESENTER :   Click the plus sign to see more detailed information about each speaker.
 Jeff Macgurn, Senior Manager, Search, Covario, Inc.
SPEAKER :
Doug Loots, Online Marketing Manager, Wells Fargo
Description
2011 will present marketers with exciting new abilities to gauge and leverage online buying and brand preference behavior as consumers begin using Universal Organic Search to find text, image and video content.


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