In this presentation, Randy Spurrier, CEO of relevant marketing software company, Nimblefish, and frequent speaker at DMA, will deliver a practical roadmap for direct marketers who want to integrate variable video content – customized for each individual customer – into their interactive marketing programs. He’ll show marketers how they can leverage their CRM systems and existing still image and video content to create customized variable videos on a budget – using simple, tested techniques that don’t require a production studio or major creative investment. Marketers will then learn how to integrate these variable videos into one-to-one marketing campaigns spanning email, print, and personal websites –ensuring each target customer views the video relevant to his or her preferences.Marketers will also hear case studies from national brands that have successfully leveraged state-of-the-art web infrastructures to create best-in-class video marketing programs. They will outline the creative strategies and real-world results that have been achieved with these one-to-one video programs.