Session Information
DMA:2010 Annual Meeting
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The 1st Screen Revolution: Executing a Mobile CRM Strategy
Track : Ask the Experts
Date: Monday, October 11, 2010
Time: 12:30 PM to 1:30 PM  EST
Location: Exhibit Hall
SPEAKER :
Howard Hunt, Vice President, New Business, The Hyperfactory
Description
• Begin to devise an overarching integrated mobile brand strategy
• Use mobile to grow and support a CRM database
• Create a broad portfolio of stand-alone compelling mobile content platforms able to be integrated across traditional channel marketing activities


No items are available for this session.