Part III
9:00 A.M. – 11:15 A.M.
Wording has to match not only the demographic/psychographic profiles of the intended recipients, but also the medium. What works in print may not work in electronic media. The exploration of a wide-ranging group of subjects
– matching copy to illustrations, long versus short email subject lines, usefulness or uselessness of social media, in-your-face messages – will illustrate the necessary difference between 21st century communication and that of a decade ago.
Learning Points:
• Misconceptions about effective web marketing will be wiped away.
• See samples of arrogant or stupid mismatch of copy and illustration.
• Review the danger of reliance on traditional “twentieth century” approaches.