1. Identifying your risks: Through a simple Web search, what can the public—potential clients, partners, investors, etc.—find out about you? Or, of equal importance, not find out about you? We will identify specific problems executives may be encountering with their online reputation. The session will also explore other factors that can put your reputation at risk, including employees’ behavior online.

2. Incorporating ORM into your Marketing Strategy: How to incorporate ORM into your marketing planning. After your ORM risks are identified, the next step is to integrate these strategies into:
• Ongoing monitoring of your online reputation and search results
• How to pre-empt a product launch or marketing campaign with pro-active ORM/PR, controlling competitors, and minimizing attacks.
• Google Insurance: Using technology to safeguard your personal brand, corporate brand, and the reputations of key executives.
• Solutions to clean up legacy problems online and manage current BR or branding crises