Session Information
DMA:2010 Annual Meeting
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Post Con Session # 2: Part I: It's All About The Customer: Acquistion
Track
:
Intensives
Program Code:
1130
Date:
Wednesday, October 13, 2010
Time:
1:45 PM to 4:00 PM
EST
Location:
MA-Pacific I
SPEAKER
(S):
Description
Part I-- It’s all about the customer: acquisition
Your biggest challenge is starting relationships with customers. And while old-school thinkers believe that the offer and format are all that’s needed, history – including the DMA Echo Award winners — proves that smart, strategic creative is an essential key to your success. No longer is the creative ‘wrist’ alone going to get you the customers you need!
Learning Points
-The 7 rules of Creation every copywriter and art director should know
- Why you need to test creative approaches – and how doing so can literally double your response
- How to get your lead generation effort noticed, engaged-with, and responded to like never before!
Your biggest challenge is starting relationships with customers. And while old-school thinkers believe that the offer and format are all that’s needed, history – including the DMA Echo Award winners — proves that smart, strategic creative is an essential key to your success. No longer is the creative ‘wrist’ alone going to get you the customers you need!
Learning Points
-The 7 rules of Creation every copywriter and art director should know
- Why you need to test creative approaches – and how doing so can literally double your response
- How to get your lead generation effort noticed, engaged-with, and responded to like never before!
Handout Online
