As Facebook approaches 500 million users, it continues to change the way brands market themselves. Facebook’s Open Graph and Social Plugins are now revolutionizing the way third-party websites engage consumers, by making it easy for current customers to promote web content to their friends – all over the world. This session will discuss how brands are successfully bridging the gap between the open web and Facebook globally, and changing the way marketers look at web advertising. Michael will be joined by brands that have successfully implemented this Branded Viral Loop and, as always with Buddy Media, there will be chances to win some great prizes.