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DMA06 Conference and Exhibition Session List

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Display sessions grouped by:

CD-ROMs available for purchase
Acquisition, Relationship & Loyalty Marketing
Analytics and Research
Best Practices In Customer Acquisition & Loyalty
Brand and Direct
Branding Fundamentals
Creative Strategy and Execution
Database Marketing
Direct Marketing Bootcamp
Direct Marketing University
DRTV
ECHO Case Study
E-Mail Marketing
Fast & Furious Creative Tune-up
Global Leaders Forum
Interactive Marketing
Keynote
List/Database
Mobile Marketing
Nonprofit Focus
Production
Strategies and Trends

CD-ROMs available for purchase

CON CD Rom containing Full Conference, Pre & Post Conference sessions

CON1 CD-Rom of Saturday October 14 & Sunday October 15 Sessions

CON2 CD Rom of Monday October 16 Sessions

CON3 CD Rom of Tuesday October 17 Sessions

CON4 CD Rom of Wednesday October 18 Sessions

CON5 CD Rom of Thursday October 19 Sessions

CON6 CD Rom containing Monday October 16 to Wednesday October 18 sessions

Acquisition, Relationship & Loyalty Marketing

F293 Loyalty Leaders Tell All: Lessons Learned from the Trenches

F295 Insert Media's Role in a Multi-channel World - A solid Acquisition Vehicle

F337 Subaru's Secrets to Continually Increasing Service Loyalty

F339 Breakthroughs in Opt-In Marketing: Learn the Strategies that are Helping Microsoft Achieve Opt-In Rates of 40% Plus, Worldwide!

F361 Neurographix: Match your message to the mind of your customer by using their thinking style to your advantage.

F363 Marketing to the Customer Lifecycle: How Pitney Bowes Increased Response 350%

F417 Speaking Using Customer W's ; Who, What, Where, Why and When

F421 "Moving from USPs to ESPs - Capturing Lifetime Value Through Innovative Emotional Marketing Strategies"

F473 The Art and Science Of Touching People (without going to jail) In A Real-Time, Wired, On Demand Marketing World

F501 Tips, Tricks and Secrets to Creating a National Lead Generation Campaign with a Market-to-Market Focus

F503 Three Heads are Better than One: A DIRECTV Case Study

F570 Leveraging Inbound Technology for a Strong Customer Experience

F572 Event Based Marketing to Behavior Based Marketing (Trigger Based Marketing)

F593 Retention Strategies and Proven Tactics for Continuity Marketers

F595 Creating & Marketing to High Value Segments- On a shoe String Budget

Analytics and Research

F292 Ch-Ch-Ch-Changes: Critical Developments in Privacy and Data Security Legislation

F294 Statistical Modeling for Customer Acquisition, Cross-Sell, and Retention: A Holistic Approach to Driving Customer Lifecyle Management

F336 The Ten Legal Direct Marketing Mistakes Most Commonly Made in the EU and How to Avoid Them

F338 The Genetic Jackknife Method: 3-in-1 Tool for Variable Selection, Data Mining, and Model Building

F360 What Numbers Should I Be Looking at on Monday Mornings?

F362 Analytical Roadmap- The Marketer's Map to Improved ROI

F418 Understanding the Role Your Retail Locations Play in Your Direct Marketing Campaigns

F420 Enough Hype - What Is The Real Hispanic Market Opportunity

F470 Boomers & More - Mastering the 50+ Marketplace

F472 Head to Head: Top Analysts Pit Their Models Against Each Other and You Win

F500 Leveraging the Power of Research Via Intergration with Customer Analytics

F502 How to Maximize Your Catalog's Multichannel Sales & Profits

F594 The Celebrated Matchback: Why You Should Be Doing It!

Best Practices In Customer Acquisition & Loyalty

F604 7-Step Process for Achieving Double Digit Response Part 1

F616 Powerful B-to-B Loyalty Marketing Part 2

F622 Dialogue Driven Direct Marketing Part 3

Brand and Direct

F334 Direct Marketing in a Branding World

F358 What Response Rates Won't Tell You (and You Really Need to Know)

Awaiting Convergence: Bringing Brand & Direct Together for New Approach to Marketing Proposal

F498 Delivering the Optimal Customer Experience through Ultimate Branded Retail Experience

F567 Innovating in Branding and Winning in Direct

F590 Brand DRTV: Go-to-Market Strategies

Branding Fundamentals

F602 Discovering Your Brand Essence Part 1

F614 Breakthrough In Design and Storytelling Part 2

F620 Inside Out Branding - Building a Supportive Culture Part 3

F625 World Brand Performance Up Close Part 4

Creative Strategy and Execution

F281 Creative Masterclass

F284 Breaking the Rules: Creating Dazzling, High-Performance Direct Mail

F289 How Blending Analytics and Creative Resulted in a 60% Break-Through Package

F327 Creative with a Salesman's Edge - Making your Creative Do its Job More Powerfully

F332 25 Questions That Will Help You Develop a Creative Strategy to Drive Web and Direct Sales

F348 Effective Copy for All media

F351 HEADLINE BOOTCAMP!

F406 This Worked, That didn't

F409 Extreme-Catalog Makeover: Creative Transformations that Sell!

F414 Online Creative Essentials - Engaging Customers with Superior Execution

F461 Increasing B-to-B Response Through Promotional Inclusion

F491 Harnessing Human Behavior: 10 Steps to Must-Read Mailings

F496 Revising Creative to Revitalize Sales

F560 Dear Reader: The Lost Art of Personal Letter-Writing in Direct Mail

F565 Get in Touch with the Hard to Reach Executives

F583 Fixing Broken DM Programs Fast - 8

F588 Grand Unification Theory - Achieving Seamless Creative Integration across Every Channel

Database Marketing

F102 Introduction to Database Marketing Part 1

F112 Database Marketing Fundamentals Part 2

F164 Powerful Tools to Meet Business Objectives Part 3

F179 Best Practices and the Next Big Thing Part 4

Direct Marketing Bootcamp

F282 DM Basics: Art and Science of Direct Marketing Part 1

F325 DM Basics: Art and Science of Direct Marketing Part 2

F349 Essentials of Predictive Modeling and Segmentation

F407 How to Best Leverage Search Marketing and Web Analytics to Drive Leads

F459 Adventures in Creative Strategy

F581 Production Strategies

Direct Marketing University

F100 Intro, Offers, and Sales Productions That Grab and Stick Part 1

F605 DRTV's Multiple Personalities: Direct Selling, Driving Retail, Image Branding, and Generating Leads / DRTV Vending Machine - How To Pick The Right Vendors

F617 Optimizing ROI: How Search Engine Technology Is Changing DRTV

Interactive and Addressable Television: How to Leverage these Innovations Today

ECHO Case Study

F291 ECHO Case Study

F469 ECHO Case Study

E-Mail Marketing

F109 How (and Why) do Behavior- Based Lifecycle E-mail Marketing and Growing Your Lists Without Sacrificing Your Reputation Part 2

F161 New Study Reveals E-mail Creative That Works and Using Testing and Analytics to Dramatically Boost Results Part 3

F176 Theory and Practice...Experts and Practitioners Share the Newest and Best Practices in E-Mail Part 4

F99 Boot Camp for the E-mail Novice and Skill Sharpening for Experienced E-mailers Part 1

Fast & Furious Creative Tune-up

F101 FAST & FURIOUS CREATIVE TUNE-UP Part 1

Global Leaders Forum

F365 Global Leaders Forum

Interactive Marketing

F280 Stop Benchmarking and Hit the Trenches: Guerilla Tactics for Web Site Effectiveness

F283 Power Segmentation for Search Marketers

F285 Seek, Ask & Serve How to Use E-mail, Surveys, & Search to Succeed

F323 Case Study: Keeping It Exclusive: How a Private Affiliate Program Can Meet Your Goals

F326 Waste Not: Generating Only Quality Leads Online

F328 The Industry Experts Guide to Interactive DRTV

F347 Blogs, Podcasts and RSS: New Tools for Customer Acquisition and CRM

F350 Stop Losing Customers Before You Get Them: The Power of Real-Time E-mail Address Validation

F352 Generating Profitable Long-Term Customers through DRTV

F359 Aligned As With Users - Using Behavioral Prospects in Search and Beyond

F405 How Vermont Teddy Bear Is Reaping the Benefits of a New E-Commerce System

F408 How to Best Leverage Search Marketing and Web Analytics to Drive Leads

F410 Paid Search Check-Up: A Complete Physical for Pay-Per-Click ROI

F457 SEM 201: Next Generation Search

F460 Decoding the DNA of Brand-Based DRTV

F476 Write Your Way to Search Engine Success!

F490 Beyond Initial ROI- Utilizing Your Brand to Improve Your Search Marketing Results

F492 Radio 101 Your Complete Guide to Direct Response Radio

F559 10 Ways to Improve Your E-Mail Reputation

F561 Add Relevancy & Accountability to Your Marketing with Enterprise Marketing Automation

F568 Case Study: Partnering With Search: How to Understand, Evaluate and Develop A Long Term Strategy

F582 How to Fry Phish and Not Get Burned

F584 What's In the ePostal Box: The Impact of 1:1 Marketing on Consumer Response - Tales from the Field

F455 Tuesday Keynote Presentation

F578 Wednesday Keynote Presentation

F287 Marketing Performance Management - Leveraging Direct and Media Measurement

F288 Leveraging Incremental Response Modeling to Minimize Coupon Waste and Profit Loss

F329 Quit Throwing Money Away! A CitiFinancial Mortage Case Study

F330 A Marriott Vacation Club International Case Study

F342 Privacy, Data and Health ? Taking the Temperature of Health Publishing

F353 Segmentation Dramatically Increases Time Warner Cable's Direct Mail ROI

F354 Multivariable Testing: Secrets of Success from Conde Nast Publications and Ameriprise Auto & Home Insurance

F355 Best Practices Multi-Channel Programs That Deliver Success

F411 The Secrets of Test Design Strategies: A "How-to" for Direct Marketers

F412 Nine Deadly Mistakes in Database Marketing

F415 All Customers Are Not Created Equal...

F463 B-to-I: What is it, Why it Matters and How to Approach it

F464 The Top 15 Data Problems That Plague B-to-B Marketers, And How To Fix Them

F465 Strategies for Segmenting the Mature Market

F494 "Data Quality Report - Are You Doing as Good as You Think You Are?"

F562 The Wiki Effect: How to Leaverage Collective Intelligence to Increase Sales

F563 From 0-60. The Design and Development of MLIL's BTB MDB

F564 The Next Big Thing: Why You Need a Database for Prospecting and How to Get One

F585 Managing Data for A Multi Channel World

F586 Multivariate Testing for Success

F587 New Movers Programs - A Cost Effective way to Grow Market Share and Revenue

Mobile Marketing

F624 Mobile Marketing 102: Next Steps

Nonprofit Focus

F423 Finding Donors Passionate to Give Major and Planned Gifts

F475 Donor Loyalty: The Holy Grail of Fundraising

F297 Amaze Your CoWorkers: Predict Response and Orders

F331 Hitting a Moving Target: New Options for Last Minute Change of Delivery Address

F341 Are You Still Printing the Old Fashioned Way?

F467 Variable Data Printing ... Is It for Real?

King Content: Is Custom Publishing the Crown Jewel of Marketing?

F575 Direct Mail: It's Not your Father's Oldsmobile; It's Fresh, It's Global

F598 Minimizing Postal Expense without Carpet Bombing

Strategies and Trends

F296 Multichannel Trends Including the Impact of Search and Affiliate

F340 Sony Business Europe: A Data-Driven Marketing and Sales Strategy

F474 Break through the Clutter: Push and Pull Direct Marketing to Captivate Consumers

F573 International Direct Marketing: How Flat is Our World?

F596 Increasing Customer Repurchase: A Toyota Case Study