You already know what problems you have. B-to-B data is a pain in the neck. It's complex, fast-degrading and, worst of all, hugely important to your business success. But enough hand wringing. What are you going to do about these problems? We have answers for you. This session will quickly identify the top problems business marketers face, and then delve into a variety of options for how to solve the problems. Not necessarily with ease or speed - but at least with practical good sense.

LEARNING POINTS:

- Explore the 15 worst problems that keep business-to-business database marketers up at night
- Discover practical tips on steps you can take to solve them, immediately upon your return from DMA06
- Hear firsthand the collected wisdom of leading experts in the field: we have interviewed the top practitioners to gather up their best ideas to share with you