Jumpstart your marketing with the NEW 50+ Marketplace! Today's 50+ers actually encompass three vibrant segments that possess over half the country's disposable income and three quarters of its assets. Master it yourself. Spend a fast-paced 60 minutes learning today's 50+ marketing secrets. National mature market expert Kurt Medina will give you the basics and then share example after example of both good and bad 50+ promotional work, translating pure theory into ideas you can take home and put to work in your company.

Learning Points:

-Why the physical changes of aging, as early as 50 years old, will dramatically alter the style of marketing you need to be effective
-How to avoid the one major 50+ DRTV mistake as to why they were not successful
-A basketful of examples of major insurance, healthcare, travel, catalog, and other companies trying to reach this market, with analysis as to why they were successful or not (Some were disastrous!)

BONUS! ALL attendees at this session will receive a complimentary copy of Medina's book, 77 Truths about Marketing to the 50+ Consumer.