The trinity of traditional analytical techniques - variable selection, data mining, and model building - is presented in detail. Additionally, a new "jackknife" method is introduced that is a 3-in-1 tool for automatically and simultaneously performing the trinity of techniques: selecting important original variables, finding patterns within the data by constructing new important variables from the original variables, and formulating a mathematical equation based on the best set of original and constructed variables. The jackknife GenIQ method is inspired by Darwin's Principle of Survival of the Fittest. The Model is an evolutionary advance in data mining methodology that offers exceptional predictions with minimal error variance.


Learning Points:

- The GenIQ Model offers a clear advantage over logistic and ordinary regression methods
- Replacing the GenIQ Model with traditional regression-based models
- Why GenIQ is perhaps the easiest method of building a database response and profit model