Developments of the new privacy and data security legislation will have a critical impact on the way direct marketers collect and store customer data. This Panel will provide history of recent state/federal rules and enforcement actions by the FTC, speak to latest developments of requirements in connection with dual obligations of safeguarding consumer data and notifying consumers when marketers experience a security breach that compromises sensitive consumer data.

Learning Points:

-Overview of current/potential rules on data security landscape and how changes of new legislation will impact business operations
-Key elements for developing and implementing an "Incident Response Plan"
-How to stay on the right side of the regulation