Session Information
DMA06 Conference and Exhibition
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Introduction to Database Marketing Part 1
Track
:
Database Marketing
Program Code:
F102
Date:
Saturday, October 14, 2006
Time:
10:00 AM to 12:30 PM
Location:
132
SPEAKER
(S):
Arthur Hughes, VP/Solutions Architect, KnowledgeBase Marketing, Inc.
Description
What is database marketing all about, why do companies use it, and how do they use it to maximum advantage? This session will answer those questions, as well as providing a thorough understanding of lifetime value how to calculate it and why it matters.
Handout Online
