In this lively and interactive session we will move beyond all the hype surrounding the Hispanic market opportunity and focus on the key factors that you must consider in order to be successful. There are many issues raised when marketing to Hispanics but the reality is that many are not important and can be easily dealt with. Instead, we will outline five areas of concentration that will streamline Hispanic initiatives. This five-step approach, illustrated with frequent examples and mini cases, will bring coherence and a fresh perspective for those working with Hispanic markets.

Learning Points:

-This session will outline the five key areas that when executed effectively, will bring you success in the U.S Hispanic market
-The five-step process will put U.S Hispanic marketing issues in perspective and allow you to focus on those that will make you successful
-Marketers will learn exactly what must be considered when adapting existing work to the Hispanic market

Sponsored by the DMA Directo Council