Direct Marketers find themselves asking tough questions...Have your search campaigns stalled? Had to scramble to replace an internal search marketing resource? Tired of dealing with another user interface? Pressed for time and the idea of interviewing Search Engine Marketing Firms (SEMF) frustrates you-Join the ever growing crowd. Direct Marketers are having a challenging time making search work profitably and identifying a top tier SEMF to partner with adds to the frustrations. You know the business is out there in search, now find a partner that can assist developing a strategy that will help your organization reach desired goals. Learn from the success (and challenges) AccuQuote has been through in partnering with SEMF's and the pearls of wisdom learned over many years.

Learning Points:

-How to involve a partner in the planning, technology selection, ROI level setting and communication phase
-A checklist to identify a partner who's right for you
-What problems to anticipate and questions to ask