Don't be afraid to make tough decisions. Learn from American Eagle, a successful private affiliate program, how to accept/deny
affiliates, attract new-to-file customers, and grow sales. Affiliate marketing has been an effective direct marketing channel since the early
days of ecommerce, but it's time to look through the lens at program size and performance again. Performics set the gold standard for
private programs and will share best practices for generating growth without cannibalizing store sales or compromising brand.

Learning Points:

-Build a scorecard that enforces affiliate marketing terms and policies
-Preserve your brand's integrity while acquiring new customers with affiliate marketing
-Leverage effective promotions that drive growth