At this one hour intensive, you will learn the various secrets of developing, executing, and analyzing your testing programs so that sound marketing decisions are made every time, guaranteed. You will hear various hints and tips on how to get the most out of your testing program within a set budget or one that is facing cuts. This session is for anyone who wishes to learn how to test smarter and wiser, thereby maximizing their testing ROI..

LEARNING POINTS:.

- Determine when it is appropriate to test multiple changes to your control package.
- Discover why you should always re-test your old control at least once when switching to a new promotional strategy
- Analyse the correct way to evaluate your testing resultsby running best and worst case profit scenarios