Consumers today are more demanding, knowledgeable and autonomous than ever. They PULL information when they want it, where they want it and how they want it, and they expect immediate answers. Most of us, as marketers, have not let go of the PUSH model-nor should we, at least not entirely. This session, using case studies from Charles Schwab, Lowe's and automakers, will address trends that bring together push and pull marketing efforts to drive to improved conversion-all while keeping the consumer interests at the center of your vision. .

Learning Points.

- Getting your offers where consumers will respond to them.
- Making your push marketing more relevant through personalization.
- Effectively leveraging search as a direct marketing tool