Session Information
DMA06 Conference and Exhibition
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Optimizing ROI: How Search Engine Technology Is Changing DRTV
Interactive and Addressable Television: How to Leverage these Innovations Today
Track
:
DRTV
Interactive and Addressable Television: How to Leverage these Innovations Today
Program Code:
F617
Date:
Thursday, October 19, 2006
Time:
9:30 AM to 11:30 AM
Location:
Parc Blrm 3
SPEAKER
(S):
Doug Garnett, President, Atomic Direct
Joseph Gray, CEO, REVShare
Dr. Stephen S. Kelley, Chief Technology Officer, Hawthorne Direct
Johnny Mathis Jr., CEO, Livemercial
Thomas Haire, Editor- In-Chief, Response Magazine
Peter Hershberg, Managing Partner, Reprise Media
Claudio Marcus, Executive VP of Market Development, Visible World
Bill Hildebolt, President, Expo Communications
Ken Kolb, VP Direct Response, DIRECT TV Comcast Spotlight
Tyler Slocum, Director , Advanced Services, DIRECT TV
Mugs Buckley, Interactive Sales Manager, Comcast Spotlight
Description
Optimizing ROI: How Search Engine Technology Is Changing DRTV
Just how is Search Engine Marketing, SEM, really affecting the direct response television business? Thomas Haire, editor-in-chief of Response magazine, and a panel of industry leaders in the DRTV and SEM space, will present answers and a case study.
Interactive and Addressable Television: How to Leverage these Innovations Today
Panelists from cable and satellite companies, technology providers and programming networks will demonstrate cutting edge technologies and discuss how viewer interactivity, video-on-demand and PVR's effect short and long form advertising.
Just how is Search Engine Marketing, SEM, really affecting the direct response television business? Thomas Haire, editor-in-chief of Response magazine, and a panel of industry leaders in the DRTV and SEM space, will present answers and a case study.
Interactive and Addressable Television: How to Leverage these Innovations Today
Panelists from cable and satellite companies, technology providers and programming networks will demonstrate cutting edge technologies and discuss how viewer interactivity, video-on-demand and PVR's effect short and long form advertising.
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