Collaboration through online communities like Craig's List, Wikipedia, and MySpace has shifted the way people search and view information, yet the concept is rarely used as a tool for business. Learn to capitalize on the substantial direct marketing opportunity afforded by the collaboration and sharing of information via the Web - particularly for identifying prospects.

LEARNING POINTS:

- Examine how the Wiki concept is being applied today to speed marketing and sales
- Determine pain points in effcient data mining, and how marketers use Web 2.0 to avoid them
- Discover how the online community can effciently ensure accurate customerdata in today's dynamic business environment