This session will provide you with ways to collect, organize, structure, and analyze data, in order to make multichannel marketing decisions. Marketsmith President, Monica Smith, along with their client will discuss how they were able to create a unified marketing database that supported the company's move into direct to consumer marketing. The result was a successful campaign that drove sales through
multiple channels. Come to this exciting session and learn first-hand how to manage your data in the complex multichannel world.

LEARNING POINTS:

- Take advantage of all points of contact and cross-pollinate across channels
- Understand how to ensure technology supports dataintegration
- Create a comprehensive customer view which leads to increased customer value to organization