When your direct mail offer isn't delivered, you lose money. This timely and informationpacked session explores an exciting new address-hygiene solution that allows for last minute changes of address - literally moments before the envelope is mailed. With 14% of the US population relocating each year, billions of pieces of undeliverable standard mail miss their intended target. But no more. Learn to hit the bull's-eye and reach more new customers with this industrychanging technology..

LEARNING POINTS:.

- Obtaining a better return on our postage spend. -Why proper address hygiene is critical for increasing response rates.
- Working with your vendors to ensure your offer reaches its targets - even those who are "on the move".