You can learn to nurture great creative. How? Just come to this entertaining, info-packed session on the fundamentals of direct and interactive creative strategy. You'll learn how to manage the creative process. How to build advertising that engages jaded consumers. And how to craft a program that generates response and relationships at the same time. Best of all, you'll look at some award-winning work in direct mail, email, DRTV, online advertising and more that will make your jaw drop. Learning has never been so much fun.


Learning Points:

-Biggest challenges creatives are facing in 2006
-Eliciting great creative work from those notoriously "flaky" creative types
-Ingredients mixing a campaign that builds brand and response at the same time