Session Information
DMA06 Conference and Exhibition
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Mobile Marketing 102: Next Steps
Track
:
Mobile Marketing
Program Code:
F624
Date:
Thursday, October 19, 2006
Time:
12:45 PM to 1:45 PM
Location:
Barcelona 2
SPEAKER
(S):
Brendan Benzing, VP, Product Management, InfoSpace
Jack Hallahan, VP Advertising, MobiTV
Mark Kaplan, Founder, Chief Strategy Officer, Shop Text
Description
Part three of this intensive will cover the ROI and loyalty factors as they relate to mobile marketing. An overview of the benefit to
mobile marketing will be discussed, as well as the return on this ever-changing investment.
mobile marketing will be discussed, as well as the return on this ever-changing investment.
Handout Online
