This session features a high-energy discussion of the integral role Insert Media plays in multichannel marketing. These experienced marketers will offer case studies of the essential ingredients of successful Insert Media campaigns and how they are used in conjunction with other forms of direct marketing to enhance customer acquisition efforts. Discussion will also center on making your creative stand out, enhancement of lackluster test results and an in depth understanding of response analysis.

Learning Points:

-How to use Insert Media in a multichannel or stand-alone approach to new customer acquisition
-How to turn lackluster test results into winning Insert Media campaigns
-The importance of creative and how to make it standout from other inserts in the package


Sponsored by The DMA Insert Media Council