Join the author of "Radio Tips" for this fast-paced session on DR radio. Learn how to craft and present offers on radio to maximize leads and sales. Discover what makes one radio station far more valuable than another, even though they have identical ratings and rates. Learn how to structure a test campaign that delivers the data you need to ramp up and roll out. From basic strategies and tactics to a look ahead at new technologies that are changing the playing field, this session is an eight-credit business course in one hour. .

Learning Points:.

-Determine whether or not your product or service is a sound fit for a profitable DR radio campaign.
-Four essential elements that belong in every direct response radio commercial.
-How to scale a DR radio test into a profitable campaign-even if your test fails!