Session Information
DMA06 Conference and Exhibition
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Seek, Ask & Serve How to Use E-mail, Surveys, & Search to Succeed
Track
:
Interactive Marketing
Program Code:
F285
Date:
Monday, October 16, 2006
Time:
11:00 AM to 12:15 PM
Location:
133
SPEAKER
(S):
Sundeep Kapur, VP of Strategic Marketing, NCR Corporation
Bill Martin, VP Marketing, Wine Country Gift Baskets
Description
Knowing who is in the market, being aware of what they want, and promptly responding to their needs is every marketer's dream. E-mail, surveys, and search are three effective ways to learn from, find, and serve your customers. Using them in conjunction will IMPROVE your marketing effectiveness. By focusing on best practices, we will provide you with essential tips on how you can dramatically improve your marketing.
Learning Points:
-Discover customer contact stragtegies
-How to analyze and serve consumers need
- 50 practical ideas that you can use immediately
Learning Points:
-Discover customer contact stragtegies
-How to analyze and serve consumers need
- 50 practical ideas that you can use immediately
Handout Online
