As consumers continue to adopt the Web as a purchasing channel and marketer's allocate marketing dollars to new offer channels such as
search and affiliate, it is critical that retailers understand how to best formulate a multi-channel contact strategy. Combining data from
multiple sources including Abacus ChannelView (matchback techniques), Abacus Alliance demographics, Internet adoption data, and
Search/Affiliate data can help you do just that..

Learning Points:.

-Benefit from the presentation of research data based on actual buyer behavior.
-Gain a better understanding of who to target for online sales.
-Learn more about search and affiliate shopping, and strategies for taking advantage of both