Bill Nussey helps marketers cultivate and maintain long-term strategic relationships with customers by maximizing the potential of e-mail as a relationship tool. Prior to Silverpop, Bill was President and CEO of iXL, Inc., an e-business consulting firm. Previously, he worked for the venture capital firm, Greylock Management Corporation and co-founded DaVinci Systems, an award-winning e-mail software company. Bill published his first book in October 2004, The Quiet Revolution In Email Marketing.
Description
Hear the results of a new study that show specific examples of e-mail design that generates superior results. You will learn where's the best place to place your logo, and what ratio of art to text works best.