As marketers, we touch people all the time. That's our job. We have a message to communicate. In the old days, marketers were in control, and it was easy to find consumers and deliver the message. Today, thanks to technology, the power has not only, shifted to the consumer, it has exponentially expanded the available channels marketers must employ to deliver the message. The net result is customers are in control, can tune in or tune out, seriously complicating the marketer's ability to impact business. The old rules don't work.

Learning Points:

-Learn how to identify the right consumers (or customers) you want to touch by marketing from the inside out
-Develop strategies to engage consumers through timely and relevant messaging
-Create a 360 degree view of how to touch the right consumers with the right message at the right time with the right frequency


Sponsored by The Customer Relationship Mangement Council