This experienced panel of multichannel merchants will present and explain the metrics they review each Monday morning to manage their businesses. You'll learn which particular metrics these executives use to alert them to changes in their businesses and to spot trends before the competition does. They'll show you how they navigate a large volume of available data to focus on those metrics that are meaningful and actionable. You'll see why these panelists look at metrics outside of marketing to aid marketing decisions, and much more.

Learning Points:

-How to select the appropriate metrics for your multichannel business
-How to improve your effectiveness by limiting the number of metrics you review
-Why different businesses need to look at different metrics