Do you get full value from each visit to your site? You can increase your sales per session through Do It Yourself. Tactics for smart interaction design, site analytics, and usability testing. You'll see how benchmarks and focus groups mislead and what you should pay attention to instead. You'll learn how to recognize "customer intent," the scent your users-and- your site leave at every turn. You'll gain tactics for design, testing, and measurement to match the leanest budget and help train your in-house conversion team.

Learning Points:

-How to use lo-fi prototyping to debug new features-before costly development begins
-Homegrown scripts for insightful Web site analytics
-Conducting meaningful usability tests in 1 day, with 5 people, your office, and a video camera