CRM doesn't work! Printing is dead! You've heard it before, now discover why it isn't true in this lively and valuable session. Learn to combine the power of variable data, color, and business intelligence to create communications that resonate with the target audience and generate response. This session will explore the market realities that can help you attain success through variable data printing. We will review the low-hanging fruit and the more complex issues associated with developing a variable data campaign. Find out how to assess your customer's environment, determine data infrastructure requirements, invoke good information design, and develop programs for bottomline results..

LEARNING POINTS:.

-The latest market trends of personalized, customized campaigns.
-What's required to run variable data effectively.
- Proven techniques for assessing and developing VDP campaigns