This session offers a frank discussion, backed by case studies, around the topic of multichannel creative - how marketers can (and must) adopt a strategy of creative unification across all relevant media or risk losing customers. From direct mail to e-mail, print to micro-sites, learn the importance and impact of creative integration across media channels, and how to achieve it. Marketers who leverage this strategy effectively are better able to maximize response through creative best practices, and understand how to critique ALL creative executions, both offline and online, to ensure "killer creative" that supports the brand experience while delivering measurable results.

Learning Points:

-Unifying creative efforts across media channels
-Communicating with customers meaningfully across multiple channels, and encourage both response and loyalty by allowing for channel preference
-Driving greater overall response from creative without blowing the budget or weakening the brand