This presentation will outline the Vermont Teddy Bear Company's e-commerce revamp, focusing on actionable advice for all e-commerce executives. One of the top-rated stores on the Internet, Vermont Teddy Bear overhauled its Web site in 2006 to improve general sales, decrease operational expenditures, and enter the burgeoning US Hispanic market. The presentation will cover the entire life cycle of the project, from determining "must-have" features though implementation and metrics of success.

Learning Points:

-Methods to navigate challenges in vendor selection and implementation
-How "must-have" features stand up to post-implementation metrics
-Ways to leverage Vermont Teddy Bear's experience to improve your own e-commerce site