Learn how to best utilize your retail channel as a more effective part of your marketing mix. You'll learn new strategies for leveraging site analytics to tap into the marketing potential of your retail locations and improve sales forecasting across your entire marketing network. You'll also learn to identify the risks associated with the cannibalization of competing marketing channels in order to gain true understanding of how to measure your multichannel effectiveness to improve recovery and optimize your ROI.

Learning Points:

-How to more effectively tap into your retail locations as a marketing channel
-Strategies for improving sales forecasting by properly aligning your retail channel with your other marketing efforts
-Using leading-edge solutions to measure your cross-channel cannibalization to improve your ROI

Sponsored by the DMA Analytics Council