In this dynamic session, learn how Sony Business Europe used a web database platform to launch one of the countries most successful pan European marketing and sales strategy. You'll hear how Sony achieved the buy-in of a decentralized European office network and how a blueprint for dealer support was created. Of course, with the technology also comes the data discovery issues, legislative factors and impact of consolidating Sony's sales and marketing strategy online - all of which will be presented in detail. This is a case study not to be missed!.

Learning Points:.

-How to create a data-driven marketing and sales strategy.
-Selecting the right web database program and creating a template.
-Analyzing lead generation tools and tracking internationally