Companies have long identified data quality as paramount in an age where millions of dollars are spent on CRM systems. Ease of access to data doesn't make the data any better, and can represent a significant cost of doing business if data quality is poor. This session addresses how well the US is doing at increasing data quality by highlighting industry benchmarks for several metrics, then drilling down to individual examples of performance against those benchmarks by vertical. After reviewing industry erformance, we will discuss tools in the marketplace to address data quality problems, including licensable software, USPS products, and more.

LEARNING POINTS:

- Assess benchmarks across key metrics in your marketing data
- Improve your customer and prospect data quality
- Determine how data quality improvements can impactsales & marketing performance