Like it or not and many direct marketers vote "not" branding is the marketing buzzword of the new millennium. The good news is smart branding is a powerful tool, and savvy direct marketers know how to use it to increase response. In this useful and eye-opening session, you'll learn to marshal the power of the brand to make direct marketing work its hardest. We'll show you how to work with the brand, instead
of beating your head against it. If anyone should be branding experts, direct marketers should. Don't miss this important session..

LEARNING POINTS:.

- Using branding to build response and sales.
-What a real, workable brand is and isn't.
- Five hallmarks of a solid brand