This session will focus on how direct mail is winning over marketers and reinvigorating the advertising industry, domestically and worldwide, by changing the perception, attitude, and habits of marketers. Hear about new and innovative products and services that are providing marketers with that "something extra" that makes their message or offer stand out in the mailbox! Learn how creating impact, reach, and value-added capabilities will help maximize your campaign's effectiveness and support your direct mail strategies and tactics..

LEARNING POINTS:.

- Compelling research that confirms that your customers like receiving mail.
- New innovations, trends, and concepts from a domestic and global perspective.
- Crafting the right message for the right audience to make your mail piece stand out, and get opened and acted upon