Session Information
DMA06 Conference and Exhibition
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Subaru's Secrets to Continually Increasing Service Loyalty
Track
:
Acquisition, Relationship & Loyalty Marketing
Program Code:
F337
Date:
Monday, October 16, 2006
Time:
3:00 PM to 4:15 PM
Location:
122
SPEAKER
(S):
Ginny Newkirk, Advertising & Communications Manager, Subaru of America, Inc
Steve Knier, VP Marketing Solutions, Minacs
Description
Are you struggling with getting thousands of people, hundreds of independent retailers, multiple divisions and a national field organization
all working like one finely tuned DM machine? How about integrating transactional data from over 600 systems to deliver relevant, timed and
targeted communications supporting manufacturer and retailer branding and marketing objectives? This session will divulge Subaru's secrets of how they increased service loyalty across the board.
Learning Points:
-Combine channel resources to supercharge response and ROI
-Capture and keep more loyal customers
-Implement best practices across hundreds of retailers
all working like one finely tuned DM machine? How about integrating transactional data from over 600 systems to deliver relevant, timed and
targeted communications supporting manufacturer and retailer branding and marketing objectives? This session will divulge Subaru's secrets of how they increased service loyalty across the board.
Learning Points:
-Combine channel resources to supercharge response and ROI
-Capture and keep more loyal customers
-Implement best practices across hundreds of retailers
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