Even with a great offer, message and list, your mailing may be ignored. Why? Science tells us people are hard-wired to behave in certain ways. We've developed shortcuts for processing information and make certain decisions instinctively. Discover how your mail pieces can tap into these automatic behaviors. Learn to leverage "eye magnet words," the human need for consistency, and compliance triggers. In this example-jammed session, you'll see creative approaches that produce double-digit response rates, and pieces that shattered the control. You'll leave with 10 tested techniques to embed into your mailings that make people choose to open and respond to them.

Learning Points:

-Developing creative - using not only rational and emotional levers, but instinctive ones as well
-What authority icon the huge 55+ population segment finds difficult to ignore
-3 predictable behaviors of B2B gatekeepers - and the tested creative approaches that leverage them