Understand the key ingredient for a successful Event Based Marketing (EBM) program: behavior-based triggers. This fast-paced session will
explore how high-performing organizations monitor enterprise-wide customer behavior to detect meaningful events and patterns at an
individual level, and then trigger 'right time' business actions that customers will welcome.


We'll review the best practices for implementing a behavior-based EBM program that will increase cross-sell rates, improve customer retention,
grow your opt-in email marketing base, and motivate your sales force


Learning Points:

-How to marry your current customer "propensity to act" models to "readiness to act" triggers to dramatically improve close rates
-The different technical approaches to implementing an EBM program along with the strengths and weaknesses of each approach
-The three key success factors for an Event Based Marketing program - speed, clarity, and ease of use