Session Information
DMA06 Conference and Exhibition
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Neurographix: Match your message to the mind of your customer by using their thinking style to your advantage.
Track : Acquisition, Relationship & Loyalty Marketing
Program Code: F361
Date: Monday, October 16, 2006
Time: 4:30 PM to 5:30 PM  
Location: 122
SPEAKER (S):
Steve Erlich, Director R&D/Product Dev., Thinking Craft
David Fowler, Director of Advertising Services, Thinking Craft
Mark Knobel, CEO, Thinking Craft
Donni Billauer, EVP, Thinking Craft
Description
Engagement is the new currency for Direct Marketing ROI. When an individual tunes into your message you are more likely to achieve results. Neurographix, a scientifically engineered engagement data-point, determines how your individual customers think and process information. Armed with this knowledge you can "Match the Message to the Mind" and watch the dramatic results. Come to this session and gain insight as to how you can use your customer's thinking style to your advantage.


Learning Points:

-What is Neurographix and how does it apply to your business
-Use Neurographix data points to segment your lists and creative designs
-Hear how other companies have implemented and benefited from Neurographix


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