If you don't already offer your customers the catalog channel, chances are you should. Did you know that 55% of online shoppers shop with a catalog in hand? And that first-time web visitors who receive a catalog are more than twice as likely to make a purchase and spend more money? This dynamic session will show you how to use catalog, creative, and branding strategies to drive direct and Web sales. We will begin with a quick overview of the new role catalogs are playing in driving multi-channel business. Then two cataloguers and an industry expert will walk you through 25 key strategic creative and business questions that your organization must ask if you want to launch or maintain a viable, sustainable catalog channel.

Learning Points:

-Five key reasons to use catalogs
-Creative presentation that builds customer awareness and sales
-Detailed case studies from one web-based upstart and one established retail/web company